Getting good organic traffic for your website should be one of your main objectives, and for that, there is nothing better than working on organic positioning.
In today’s post I want to help you to get your website quickly positioned with keywords on the first page. How? With the following SEO tricks. Do not miss them! Before entering the subject, it is important that you know that SEO and inbound marketing are closely related. I tell you why!
As you know, the basis of a good inbound strategy is to work correctly in the business blog. An impeccable writing, designed for both the reader and the search engines and using the right keywords, will help your business grow in visibility in the online world.
So much so, that the blog will serve to attract your buyer person when it is browsing the internet.
In this way, this process of writing content of interest to your blog will help you improve your positioning, but yes, you must consider that it is a medium- or long-term process, since it must go through many phases:
- A search of keywords. It is the main phase to start carrying out the inbound strategy.
- Writing articles based on the keywords chosen in the previous point.
- Optimization of the article in such a way that search engines can find it.
- Publication of the article.
- Indexing of the post in the search engines.
- Realization of SEO tasks on page and link building to improve positioning.
- Recognition by Google of the post and the work done on it.
- The positioning of articles in search engines.
- Targeted Organic Traffic through this.
As you can see, there are many steps for a post to help you attract traffic to your website, a process that can be long. But can anything be done to accelerate this process? The answer is yes. And I’ll show you how!
In blogs that have just started or that have very few visitors, it is important to start attracting traffic and Google to notice us.
Once Google is aware that the web page starts receiving visits and that the user likes what they are seeing and reading, it will help us to gradually position more competitive words. To make this happen as quickly as possible, put the following 7 tips into action:
1. Content quality
Google increasingly rewards the quality of content, that is why you must work well each of your posts.
These must be true and with proven information of interest to the user. In addition to an impeccable writing and hook, the posts must have a good breadth, those that are too short do not generate the same interest, neither for users nor for the search engines.
Finally, do not skip on audiovisual resources : images, videos and / or infographics are very valuable and can help to give an extra quality bonus for your posts, which both Internet users and Google will value very positively, as they will help to increase the time on the user’s page.
2. Pay attention when searching for keywords
We have discussed this point before, but given its importance, we will return to it.
The idea is to use keywords with a high volume of searches and little difficulty at the level of competition. The first variable is very simple to find out, you only need to go to the Google Keyword Planner tool. On the other hand, to know the level of real competence of the keyword, the MOZ tool can be used. or you can find in here for Top Keyword Research Tool
Another metric to consider when choosing keywords is the opportunity.This term refers to the organic CTR that is going to get when a word is positioned in the first position, something very valuable to know, because now Google also positions articles, videos, images …
These words, with the metrics, just described, can be found in what is known as the words TOFU (Top of The Funnel). Contrary to what many may think, this type of words provides a very valuable quality of traffic, specifically those users who are in the early stages of the sales funnel, that is, those who are not yet looking for specific solutions but answers to your doubts or needs. Did you know that many companies buy traffic to grow their business? Learn what many already know; buying website traffic can really get you noticed and help customers find you. Once we have captured this lead, we will make it mature through lead nurturing.
3. SEO on-page
Another point to keep in mind is that SEO on-page is working correctly. At this point I would like to emphasize two very important issues.
The first of them is not to fall into what is known as keyword stuffing. This means repeating the main keyword on many occasions throughout the post. Before, Google saw normal this type of practices; Now, and given that he is betting on naturalness in the posts, the fact of forcing the keyword several times is a penalty, so it is better not to abuse it.
Closely related to this is the second theme. Using related semantics , that is, using synonyms of the main keyword, will help you to improve the quality of your post, to make it more semantically rich and, in addition, it will also help to position the keyword, since that Google recognizes that they are synonyms.
4. Collaborations: SEO off-page
Surely you have been told on occasion that you should get external links pointing to your website or blog, right? This is to improve the authority of your website, that is, how Google recognizes you against the pages of the competition. And that is valued from 1 to 100, so that your online reputation is measured, and it is possible to improve that scale thanks to external links.
Previously, at this point it was rewarding to get many links, the more, the better, what was known as a link farm. Now Google has modified its algorithm, giving more relevance to the links of pages that have the same authority as yours or higher, so that it gives greater power to the links of web pages that have a high authority.
So, you can understand it better, I’ll give you an example of real life. For me, online authority is like a person’s reputation in the real world. Considering this comparison, if I am SEO of a company, I may receive a lot of references, both positive and negative talking about my work, which could be considered as these incoming links. But I prefer, instead of receiving so many opinions, to receive one from Rand Fishkind, one of the most important SEO of the moment. This assessment, which comes from a person with a lot of reputation in the field of online marketing, is much more beneficial to me than receiving many evaluations.
In this case, my advice to improve your SEO is to focus on getting few links that point to your website, but that these are relevant.
5. Search for keywords with difficulty 0.01
This is one of the SEO tricks that we have used the most in Inbound Cycle to accelerate our positioning. It’s about finding keywords with a very small difficulty (like 0.01) so that you can get to position these keywords in two or three days at most.
6. UX VIP
Google must be aware that the user likes to browse your website, as the fact of getting a good user experience is increasingly rewarded. This can be seen in the fact that the user spends a lot of time browsing the website and does not go to the first exchange.
To improve this, you can insert videos in your blog, images and infographics, and use internal link building, so that the time that the user surfing your website is if possible.
By doing this you ensure that Google recognizes your site as relevant to users and helps you position better.
7. User search intention
Finally, it is also interesting to check the user’s search intention.
When choosing keywords with good metrics, it is important to devote some time to manual search to see how Google shows that keyword, as this can help you plan to improve your entire strategy.
Within this point, it is also important that you study if the keyword you are going to position is searched by the users with the meaning that you want to position it. That is, see if the searches refer to words related to your market or if, on the contrary, that keyword with good metrics that you want to use has those good results but with a search intention that is far from your goal.
For example, it is possible that words related to famous songs have many searches, but the truth is that if the user is looking for that song, your content, however well positioned, will go unnoticed by the user.
A clear example, in this case, is the keyword “Buy website Traffic“, a word that we tried to position in one of our projects since we saw that it had some very positive metrics (to coincide with the title of a site). The reality is that we position this word in the first positions very quickly, but the intention of the user to search by putting “buy traffic website” in Google was to check to the new keywords and not the one we had positioned, so the result of this positioning was not satisfactory. That is why it is important that you spend more time researching the keywords that you are going to choose so that your choice does not lead to errors of this type that can cause your positioning does not affect the results you expected.
In conclusion, a good SEO must work in the medium or long term to obtain the expected results, but it can be improved with growth hacking tricks like the ones I just told you about. always Remember to bet for the quality and user experience that you are going to offer on your website and, of course, base your entire SEO strategy on a good keyword search. Can you tell me how it went?