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How to Use LinkedIn for Marketing: Top 7 Tips

Results of a recent study show that Linkedin is currently ranked third among the fastest growing social networking sites. Putting Linkedin at this rating may be a surprise for many. Because many people still see LinkedIn as an online business card and are unaware of their impact on traffic referrals. However, the general interest in using this social network is increasing, which could be the best opportunity for business owners to take full advantage of their potential and be able to market them on social networks.

How to Use LinkedIn for Marketing: Top 7 Tips

The audience engagement formula through LinkedIn’s social networking network does not differ much from Facebook and Twitter, all of which follow a common formulation, the production and sharing of high-quality content. But what can make you more distinct from your rivals is your ability to produce quality content. In fact, it can be argued that the key to success in all major social networks is content.

But the question we want to address in this article is how to get in contact with Linkedin and lead them to the site and how to use this social network as a catalyst for our business as a whole. Let’s look at the answers to these questions and several similar questions in the next section.

1 LinkedIn 4 times more than Twitter and Facebook sends people to your site

When it comes to sharing content through social networks, the first names that come to mind in mind are Twitter and Facebook. But if we want to talk directly about the referral of the site to the main site, then it’s a link called LinkedIn, not Twitter and Facebook. Perhaps it’s the first time you hear that, but it’s a fact that Linkedin is 4 times more referrals than Twitter and Facebook. This research is a two-year study with 2 million monthly visits and with the participation of 60 websites. In the research, it turned out Linkedin alone had two-thirds of the data referrals, with Facebook ranked second.

  • The percentage of referrals referred by LinkedIn: 74%
  • Percentage of referrals received by Facebook: 17%
  • Referrals of referrals by Twitter: 14%

The topic that you must extract from the numbers above is to organize your LinkedIn profile in a way that directs the user directly to your site.

2 Industry-focused content has the highest demand in LinkedIn

According to statistics released by Linkedin, out of every 10 users of this social network, six people are interested in content related to the industry. In the second place in terms of content interest, the company’s internal news is about 53%. At the next level, information services and new products are on the 43% demand side

The content you publish on Linkedin must be relevant to an effective, fast, and understandable contact, and of course with your business. Because only then will you reach more audiences.

Your followers are active in Linkedin because they want to be more professional and productive. Informative content and useful updates have the highest rate of participation in LinkedIn. Because these are the same information that the followers of a company in LinkedIn expect.

3 Avoid posting at dusk, late afternoon and weekends

If you want to attract visitors through Linkedin, it’s important to choose the time to share content that most people have on this social network. Linkedin offers the morning, the half day, and the days of Saturday to Thursday as the best time for posting and updating. You need to make sure your LinkedIn marketing calendar is aligned with the times your audience is present.

4 Send at least 20 posts per month

When you get what kind of content you send, there’s a question now. How many posts should I have? Linkedin suggests sending about 20 posts per month. Because this number can collect up to 60% of the unicast audience.

Sending more than 20 posts a month should naturally give you more audience points, but it’s likely that when you send more than 20 posts a month, you will be faced with a drop in audience. Definitely, a certain percentage of your followers will never read all your posts. So you have to invest in an audience that always checks your profile page. Achieving 60% of the Unicon audience is guaranteed by sending 20 posts per month, but we’re not sure about more. Sharing from your own LinkedIn profile is one way to drive traffic, but you’re limited to your network of peers on the site. It’s a great strategy, but it’s only scratching the surface.

But since everything is tested once, we suggest that you initially start with 20 posts per month, and if you are welcome, increase the number or keep it at least steady.

5 A status update will attract 20% of the audience

If you want to know who reads your posts, it’s not bad to know that posting any posts in LinkedIn will attract 20% of your new audience. Do not overlook your profile continuously. But is there 20% of the new audience for you? The answer to this question depends on the number of your audience, whether 20% of the audience is large.

By posting more, you will get a wider range of audiences.

6 Ask for help from your colleagues

Increasing audience participation with profiles can be the best catalyst for your growth, and this can be done by your colleagues. Because essentially your partners are interested in clicking, commenting, and sharing profiles on LinkedIn 70% more than ordinary users. Employers can make their affiliates ‘profiles grow and become more popular by facilitating their colleagues’ engagement.

7 Analyze and check your profile

All of the above are the strategies that are used for effective marketing in Linkedin. But now we need to look a bit deeper into this. The LinkedIn social network has in-built analytics tools that help you get more information about what’s happening in your profile. This feature is available to all profile companies in Linkedin and their managers can access this feature.

In these analyzes, you can view information about the amount of visits to the profile and the number of visitors. Due to the dispersion of visitors in this regard, it is important that you can adjust your profile update time by knowing who your target audience is from more than one country.

To analyze your LinkedIn profile a bit more closely, click on the analysis link at the top of the page. You can now view information such as the total number of user interactions, clicks, and audience engagement per pst. In other words, this information tells you how many people who see your profile communicate with and so-called.

Using the information you get from this section, you can identify your weaknesses and strengths and, if necessary, apply corrections to your marketing calendar. During this review, note the categories of posts, target users, and posting times. Because if you can improve them you can post more optimal posts.


After Twitter, Linkedin is my second favorite social network. A network where you can connect with experts around your world around the world and use their experiences. But do not forget that every social network has its own story. As I said to you in the first point of this article, perhaps before, someone did not know that Linkedin would send people to your site 4 times more than Twitter and Facebook, or posting posts on this network would attract 20% of the new audience.

Success at Linkedin requires specific rules and traditions, and you do not need to wear trousers and ties or seventy-five make up to attract the audience. Be simple to succeed, write well and, of course, interact. This is all that you need for social networking and even your personal life to succeed.If the post you read is useful, share it with your friends:

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